Flyer Draft #1:
For this one I wanted to use the picture of the product fairly large mixed with simple line art graphics of different camping and outdoor needs.
Flyer Draft #2:
I wanted to use very large typography of the "Free Your Hands" slogan. I really love this slogan actually and I think mixed with the product throughout the type, it is pretty clear what the purpose of the product is. I also love the bright textured background to really make this design pop.
Flyer Draft #3 and #4:
I made two versions of this style, just with different imagery. I think this would also be cool with other imagery like a hiker, biker, camping, etc. I wanted to do a look that used a large image of the product in its element so to speak.
Flyer Draft #5:
I wanted to have one option where I had multiple images of the product being used in a variety of different "outdoorsy" ways. I used the painted look circles around the images to connect it to the painted look title of "Adventure" and the painted background look. I also like how the product is incorporated with the Qliplet logo. It was also while working on this flyer that I thought of the "Get Hooked" call to action.