Branding for product line, evado Fraud Defense, created by NXG Strategies.
evado Fraud Defense
The evado Fraud Defense branding was created for the identity theft and data breach line of products created by NXG Strategies.
In Latin, 'evado' means to evade risk. Which is exactly what the evado Fraud Defense line of identity theft protection and data breach security products helps customers accomplish.
We wanted to avoid typical or cliché iconography like locks, shields, or stop signs. Instead, we wanted to represent the wholeness of the security the products offer, so I went with the circular, three-color icon for the main evado Fraud Defense logo to illustrate this. In addition, it represents how the distinct services in evado Fraud Defense can be used together for complete risk protection.
The three different colors, blue, red, and green, correlate to the more specific products in the evado Fraud Defense line. Blue for evado|PROTECT, identity theft protection and recovery services, and red for evado|BREACH, defense from data breach. The green is available for a future product.
Skills: Branding, Logo Design, Product Design, Web Design, Illustration, Marketing Collateral Design, Motion Graphic Design, Brochure Design, Adobe Creative Cloud
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